XRP Logo Lands on Kansas Jayhawks Jerseys as Ripple Inks Multi-Year Deal

60-second summary

Ripple and XRP are partnering with the University of Kansas Jayhawks to feature their logo on jerseys as part of a multi-year deal. This marks a significant entry into the sports marketing space for crypto brands. The partnership is expected to increase XRP's visibility and potentially attract new investors. The crypto industry is expanding its reach into mainstream culture.