Paper losses and scrapped ETFs. What Trump Media’s 2,650 BTC transfer really means
60-second summary
Digital asset treasuries (DATs) and corporate Bitcoin reserves are gaining traction, with Strategy's success serving as a catalyst in 2024 and 2025. Notably, Strategy's "flywheel" has inspired many to replicate its model. This trend is expected to continue, with companies increasingly adopting Bitcoin reserves as a diversification strategy, potentially leading to increased demand and higher prices for the cryptocurrency.
Digital asset treasuries (DATs) and the broader practice of building corporate Bitcoin reserves became hugely popular in 2024 and 2025, thanks in large part to the success of Strategy, whose "flywheel" many tried to replicate.