LG, Arbitrum launch blockchain-based bid for $679B ad market
60-second summary
LG is launching a blockchain-based platform for buying and selling ads, targeting the massive $679 billion global ad market. This move joins a growing trend of companies creating their own blockchains, potentially disrupting traditional ad tech infrastructure. The new platform aims to improve transparency and efficiency in the ad buying process, benefiting both advertisers and publishers.
LG is building a blockchain focused on buying and selling ads, joining a wave of companies launching their own blockchains in recent years.