BBB refers prediction market Kalshi to state regulators over ad inquiry

60-second summary
Kalshi, a prediction market platform, is under review by the Better Business Bureau (BBB) after declining to participate in an inquiry into influencer disclosure practices. The BBB is escalating its review, referring Kalshi to state regulators, citing concerns over the platform's compliance with advertising standards. This move may impact Kalshi's reputation and potentially its operations.
A BBB advertising watchdog escalated its review of Kalshi after the prediction market platform declined to participate in an inquiry into influencer disclosure practices.